Going to the bar to drink is now a lot of young people like to do, especially after busy work to relax, about three or five friends, with the different atmosphere brought by the bar, there will be an indescribable excitement.
beer packaging is an important breakthrough, there are a lot of “Internet celebrities” products often through good-looking packaging and some Internet marketing methods to successfully create a popular product, and even set up their own brand.And young people like to be unconventional, in order to distinguish from other people’s beer, always make a mark on the beer bottle body, to meet their small idea of DIY.
“Appearance level” + visual image promotion plays a very important role in packaging design. Compared with packaging design of other products, such as fruit packaging and some local products packaging, beverage packaging and gift packaging have another different functional characteristics, that is, collection and storage value.
The drink packaging that can win from the appearance level, no matter whether it is good to drink, sometimes there will be the desire to buy it because of the packaging.
Of course, product quality is the root, packaging is the soul, can not put the cart before the horse.Savvy designers will design according to the visual and psychological needs of potential customers, so that the packaging will not suffer in sales.
Beck beer from Germany, as a delicate, slightly sweet and fragrant Pilsen beer, in order to make beer more fun, more attractive to more and more young people, they launched a series of innovative bottle design.Each beer will have some unique design, which is fun and interesting, and of course they invite more people to participate in the graffiti.
If blindly cater to some outdated needs, not only can not produce their own satisfactory works, frequent change of product packaging is also a waste of financial and material resources, but also easy to destroy the image established in the hearts of consumers.
Savvy designers will design according to the visual and psychological needs of potential customers, so that the packaging will not suffer in sales.However, these products are limited and will no longer be produced after the campaign.
In short, fierce, hope this personalized design of beer can win the eyeball of some young people!
Post time: Sep-01-2021